Using the Beket AI MCP

The Beket AI MCP connects your Beket account to AI assistants like Claude—run audits, read results, and draft content by chat. What it is, how to connect, and its limits.

Last updated 13 days ago

The short version

The Beket AI MCP is a connector that plugs your Beket account into an AI assistant like Claude, ChatGPT, or Cursor. Once connected, you can run audits, read your results, and generate content briefs by asking in plain language — no clicking through the dashboard, no code.

It's a two-way link: the assistant can both read your Beket data (audits, roadmaps, competitors, citations) and take actions on your behalf (start an audit, draft content). You stay in control of what it does.

What "MCP" actually means

MCP stands for Model Context Protocol. It's an open standard, not a Beket invention — the same one many other tools use.

MCP is the common plug that lets any AI assistant talk to any service that supports it.

Before MCP, connecting an AI tool to a product like Beket meant a custom integration for each pairing. MCP replaces all of that with one shared standard, so your assistant can reach into Beket the same way it reaches into your calendar or your email.

An analogy

Think of MCP as the USB-C port for AI tools. A USB-C cable plugs into a laptop, a phone, or a monitor without you thinking about it — the port handles the messy compatibility underneath.

The Beket AI MCP is Beket's USB-C port. Your AI assistant plugs in, and from then on it can pull data and run tasks in Beket without you switching windows.

What you can do with it

Once connected, you drive Beket by asking. A few examples of what the connector exposes:

You ask for…	What happens…
"Run an audit on our domain"	The assistant creates and starts a Beket audit
"How did our last audit do?"	It reads the report summary — mentions, visibility, citations
"Which queries are we missing?"	It pulls your winnable queries — questions where you're absent
"Show our content roadmap"	It returns the ranked list of recommended content
"Draft the top brief"	It generates a content brief, then a full draft
"How do we compare to competitors?"	It reads your competitor set and portfolio analytics
"Track progress since last month"	It compares snapshots to show what moved

You can also chain these — for example, run an audit, read the roadmap, and draft the first article, all in one conversation.

How to connect it

The Beket AI MCP is available on paid Beket plans only.

You'll sign in with your Beket account — there's no API key to paste, and access is scoped to your organization. The connector URL is the same everywhere:

https://mcp.beket.ai/mcp

Where you paste it depends on your tool:

	ToolSteps
Claude (web & desktop)	Settings → Connectors → Add custom connector. Paste the URL, click Connect, then log in with your Beket account.
Claude Code (CLI)	Run `claude mcp add --transport http beket https://mcp.beket.ai/mcp`, then `/mcp` → Authenticate.
Cursor	Settings → MCP → Add server. Choose an HTTP (URL) server and paste the URL.
ChatGPT	Settings → Connectors → add the URL. Custom connectors may require a Plus, Pro, or Enterprise plan.

Once it's connected, you don't repeat setup; the connection stays until you remove it.

The one catch: it acts with your permissions

The connector isn't a separate robot with its own keys. You sign in with your Beket account, and access is scoped to your organization — the assistant can see and do only what your account already allows.

The assistant can take real actions, so treat its requests like clicks you're approving.

Two things follow from that:

Actions are real. Starting an audit or replacing your competitor set changes your actual Beket account, not a sandbox. Your assistant should confirm before anything that overwrites data — approve those deliberately.
Your data leaves Beket. When the assistant reads a report, that data enters your AI tool's conversation. That's how it can reason about your results, but it's worth knowing where the data goes.

Read this as control, not risk: nothing happens that you didn't ask for and approve.

What to do next

Just connected? Start read-only. Ask for your latest audit summary to confirm the link works before running anything.
Running audits by chat? Be specific about the domain and market so the assistant doesn't guess.
Generating content? Review every brief and draft before publishing — the assistant produces a starting point, not a final version.
Managing several brands? Add a separate Beket connector per account so the assistant knows which one you mean.
Something looks off? Re-run the audit rather than trusting a stale result, and refresh the connector's tool list if new Beket features don't appear.